Marketing strategies bring in more clients and drive revenue for businesses of all shapes and sizes. Given that we live in an age where every direction seems to point to the different forms of advertising, how do you decide which is the best marketing strategy for your company?

A strategy that has endured over the years is using promotional products. In today's blog, our focus will be on eco-friendly tote bags, why companies can use them as part of their promotional campaigns, and more.

We have a lot to discuss. Let's get right to it.

What are Promotional Materials? 

Simply put, promotional products are customized and branded goods that businesses use to promote their brand/messages. Companies gift (or sometimes sell) these branded goods to their employees, current/potential clients and other parties. They have been a mainstay in contemporary industries, from bags to clothing and office supplies. These goods can help in creating long-lasting impressions by orienting prospective buyers and clients with the company's name and services. Promotional products can be found almost everywhere in modern culture— live sporting, entertainment events, product launches, trade shows, school campus visits, etc. There are innumerable instances of how businesses can use advertising and promotion items collectively. Additionally, companies have a great deal of discretion over how they use promotional products as an organizational marketing strategy.

The PPAI consumer study 2021 reflects that 48.7% of respondents have kept promotional items for more than five years. This shows that marketing specialty items goes a long way. In simpler terms, promotional products have the wings to take business publicity to new heights - especially practical items like canvas tote bags bulk, wholesale organic cotton t shirts, and office accessories.

Deciding on the right source for promotional products is the first step to increasing sales and adding a new revenue stream. The roles that suppliers, distributors, and wholesalers play in the supply chain network vary, and each one may be able to support a company differently. A company's ability to develop a distribution strategy is facilitated by the understanding of how everything fits together. With the right player, enterprises can swiftly get their products without having to handle the middleman hassles of the supply chain.

The ample possibilities of customization allow countless uses for promotional products. All types of businesses, from fashion retailers to schools, hospitals, nonprofit organizations, and even government bodies, can benefit from the power of promotional and marketing items. Externally, organizations can use promotional materials to leverage growth and exposure. Branded goods giveaways to current and potential clients can increase revenue. They can also be distributed to mark the launch of a new product. Within the house, expressing gratitude through promotional merchandise can enable long-term contributions from the people that help build the organization. This means strengthening ties with important constituencies including partners, investors, and of course, employees.

Promotional Items Make Sense Because—  

Promotional products outperform paper printing, broadcast, and online ads in terms of advertising recall. Items with a company logo printed on them, be they promotional bags, t-shirts, water bottles, or writing pens, are among the strategic ways to increase brand awareness and create leads. The top advantages of investing in promotional products are listed below.  

• Instant Brand Awareness

A common agenda all businesses share, no matter the size or industry type, is developing a solid reputation and differentiating themselves from the competition. This ambitious desire comes true thanks to speciality advertising. Promotional giveaways and branded retail items are regularly carried around and kept for a long time by many people. Research continues to reveal that most promotional item receivers keep promotional items for at least a year. It helps increase brand recognition among everyone who interacts with the end user. In simple words, it's a repeated advertisement that runs for years.  

• Limitless Doors for Creativity

There is a wide range of products to choose from when it comes to promotional product marketing. Budgets vary and so do promotional items. You'll find high-end promotional items like electronics or custom tote bags bulk, and for more affordability, you can choose personalized writing pens, water bottles, etc. You can also find your company the ideal wholesale promotional item for either retail or giveaways at Gallant.

• Cheaper in Terms of Price Per Impression

Numbers don't lie— advertising speciality items have one of the most affordable costs per impression (CPI). We learn from The Advertising Specialty Institute's study that an average CPI of a 5$ customized tote bag will be under 2/10 of a cent. Compared to other forms of advertising, investing in a promotional products campaign is a cost-effective choice that yields a higher return on investment (ROI). Plus, prized freebies or branded retail items are things that people often carry with them. The same cannot be said for television, radio, or other media channel ads.  

• Deepens Customer-Brand Bond

Every company wants to develop robust, long-lasting relationships with its clients. Promotional campaigns perform brilliantly over other marketing tactics. Promotional giveaways can help a company gain useful feedback and better understand the customers' needs. Meanwhile, branded retail goods stimulate the mind of customers every time they see them. It forms a bond, bringing them back through recollection of their engagements with the brand. In other words, a promotional product campaign helps businesses connect with both their past, existing, and potential audience. It's a proven method used for decades to increase engagement and strengthen client retention. 

Organic cotton tote bags bulk

Tote bags are one of those items that spring to mind when we hear about promotional items. These functional bags are a smart choice because they can be both practical and fashionable while simultaneously promoting the brand. Tote bags come in handy in almost every part of daily activities, including running errands, taking it to work, shopping, the beach, and more. Thanks to their versatile utility and spacious storage, brands can easily put their logo and slogans, and distribute them at trade shows, events or as thank-you gifts to the internal team (employees). 

The Eco-friendly Demand— Sustainable Tote Bags 

The well-known attributes of fabric totes are their reusability and longevity. They are often made of cotton rather than plastic, which is a big bonus. But given that not all fabrics are of the same quality, the right material matters, especially in terms of sustainability.  

Sustainability is fast becoming the norm, and consumers are changing their lifestyles in addition to businesses shifting to green procedures. The demand for eco-friendly goods that cut down on waste and carbon emissions is rapidly rising. 

Given the current climate change crisis, businesses and consumers must work together to safeguard natural resources. Human footprints will keep harming the ecosystem if they are not effectively managed. So, we must prioritize sustainability to address these problems, and this involves being aware of the products we offer/ purchase. Conscious customers no longer watch passively from a distance. They increasingly want brand accountability and transparency.  

Investing in sustainable advertising, especially items like bulk tote bags made with natural fibers like organic cotton, illustrates a purpose-driven approach and embracing the circular economy for business growth and market dynamism. Tote bags are one of the most versatile promotional materials available because the options are truly limitless. Reach out to Gallant International to make them trendy, personalized, and of excellent quality.