5 ways you can show your BRAND VALUES using organic cotton tote bags
A stylish cotton shopping bag made of organic cotton is an impactful brand marketing tool. When compared to other marketing materials like notebooks, pens, or mugs, custom canvas tote bags made with organic cotton provide an additional benefit to the promoting brand by allowing large room for printing the company logos or other messages. The two sides of the bag facilitate a stronger medium for the brand to communicate better with the recipient. The ample room for printing allows larger fonts that easily catch the eye. On the recipient's side, they receive a green gift to serve them for decades, if not a lifetime. Plus, they can use it repeatedly, wash it if it gets dirty, and compress and stash it away when not in use, i.e., convenience.
Custom Organic Cotton Tote Bags Promote Brands
& Here's Why!
Climate change is worsening, the global sea level has risen to a new record high of 91.3 mm, and the United States alone suffered 20 different billion-dollar weather catastrophes in 2021. Now is the time to say no to plastic bags and invest in bulk canvas tote bags made with organic cotton.
We've compiled a list of five ways why considering designing a green promotional bag can help with fortifying brand value.
Increase Green Credibility
Promotional bags made out of sustainable fabric like organic cotton can reduce a brand's carbon footprint, and eliminate the use of single-use disposable bags not just within the organization but in the lives of the recipients as well. Plants naturally absorb carbon dioxide and release oxygen. Organic cotton being a plant-based fabric, help in converting Greenhouse Gas (ghgs) into breathable air. They have minimal environmental impacts from harvest to market-ready stages compared to plastic bags that originate from crude oil. Organic cotton bags are biodegradable, which means they naturally break down once their service life is over. Organic cotton also makes excellent promotional items that serve social causes. It allows the farmers and workers to improve their income and health, which would otherwise suffer in conventional farms growing conventional cotton. Now, while choosing to use green promotional bags contributes to reducing carbon footprint, it simultaneously benefits the brand’s credibility. Research reveals that 85% of global consumers have become more environmentally conscious in their buying habits over the years. Incorporating sustainability measures like organic cotton tote bags reflect the company’s dedication to sustainability, which eventually helps in increasing brand value.
Domino-Effect Promotion
Reusable cotton bags are a brilliant marketing asset as the primary function of a promotional item is to promote your brand. The custom logos effectively help in establishing and maintaining brand recognition. It will cross the eyes and sit in the minds of the customers every time they carry a bag that has been customized with corporate colors, logo, and other advertising details. Wherever they take the bag, brand promotion continues with everybody they come into contact with.
Leveling Talks With Actions
In a world where consumers want to support purpose-driven brands advocating for change, a brand must strive to ensure that everything done as a company aligns with green goals. Green actions can come with challenges, but designing an eco-friendly promotional item is a simple way to show the customers that a brand is committed to environmental stewardship. Demonstrating how a company markets its brand while adhering to environmental policies can motivate the customers, partners, and suppliers to make similar decisions.
Best Marketing Dollar Deal
Every brand wants to make the most of its promotional budget by getting the best deal. And, investment in sustainable promotional items pays for itself down the road. Here at Gallant, we offer several options when it comes to bulk organic cotton tote bags. We're sure you will find one that will meet your budget! We are passionate about producing long-lasting, high-quality reusable cotton bags that last. This means while the giveaway is a one-time thing, the free publicity goes on.
Effective Marketing Tool Customers Can Touch
Customized organic cotton can be as impactful as online advertisements. It is easier for people to remember an in-person interaction and the time and place they received the item. Green promotional items made of organic cotton speak volumes about the brand values, leave a lasting impression and encourage recipients to contribute to sustainability by reusing them.
Conclusion
Personalized organic cotton tote bags allow brands to design a bag that is unique to their company- the distinctive design, crafting, and quality also helps distinguish the brand from the competition. No surprise that many businesses use promotional bags made from eco-friendly organic cotton to promote their brand and establish their identity. And the interest in promotional products as effective as cotton totes only is fast spreading among the brands that are yet to embrace them.
Do you know which types of promotional bags are best for your company's brand value? Gallant International can help— tell us how you'd like to design your promotions!
Give us a call at 949-680-4004 or email us at gallant@gallantintl.com.
