Is Corporate Gift The Unifying Thread Between Business And Environment?
Corporate gift for employees is a display of appreciation and a brilliant strategy to flourish the internal teams. But should you be considering your options before you gift? Is sustainability a part of the gifting strategy of your company?
Before generating the official corporate holiday gifts for the employees of your company, it's crucial to think about how useful the product will be. According to LandStudies, an average adult spends $475 per year on holiday gifts, out of which, items over $70 billion worth finds its way back to the return department. The chain of return shipping, reselling, etc., emits a significant amount of greenhouse gas emissions.
Global plastic manufacturing is estimated to be around 100 million tonnes per year— filling up landfill sites and threatening marine ecosystems, all of which are brutally hastening the dangers of climate change. It is estimated that the process of plastic manufacture and combustion will emit over 850 million tonnes of carbon dioxide into the atmosphere, and reach up to 2.8 billion tonnes by 2050. The yearly invasion of plastic waste into the marine environment is recorded at 8 million tonnes (approx.), and this is also expected to become 16 million tonnes by 2030.
Sometimes, the third time is not the charm— humans have done the impossible!
The land-based waste generation is fueling the growing pollution and climate crisis on an unfathomable scale, justified by the findings of a plastic shopping bag in the world's deepest location— Mariana Trench. What's more upsetting is that this isn't the first time, but rather the third time that plastic waste has been discovered in the deepest depths of the ocean.
The studies and research advocates the urgency of considering the gift you decide to give your employees. Are the unique corporate gifts for your employees contributing to climate change or mitigating it?
If you were to decide on custom ceramic mugs, for instance, as your 2021 corporate gift idea— is it truly sustainable? Are your employees going to keep it forever? Does it not have the chance to break and become a part of the discarded waste pile?
Eco-friendly Personalized Corporate Gifts For Employees
Eco-friendly gifts are no longer a fad or a sensation; it is one of the major driving forces that our future rests on. In a survey conducted by Boston Consulting Group, 73% of respondents said they had increased their environmental awareness in the previous year. According to the report, 80% of GCC consumers have expressed a willingness to integrate more responsible consumption into the different aspects of their lives.
Investing in wholesale organic cotton gifts is investing in your company, nature, and wellbeing.
Fair-trade organic cotton products brighten the future of both the environment and the organization. They are sustainable-- they are chemical free, safe on the skin, and leave minimal impact on the environment. In terms of company growth, it accelerates brand exposure and promotes company values.
Customized organic cotton items are kind to the environment and also super comfortable to wear/ carry/ reuse/ recycle. In addition, it boosts employee morale and attracts new customers well outside the company.
"How sustainability is fundamentally changing consumer preferences" report by Capgemini Research Group reveals that 77% of brands prioritizing sustainability see growth in consumer loyalty, and 63% see increased profitability owing to the eco-friendly efforts. This implies that sustainable corporate gift ideas reflect the ethical commitment of the company, which is clearly beneficial for company growth.
Corporate Gifts That Add Depth To your Brand Value
Sustainability is not an act; it is a commitment— the demand for sustainable products is not just transitioning as the new norm. It also lends a serious influence on a global level.
The terror of the 21st-century pandemic, COVID19, has encouraged the world to become more aware of environmental concerns and community complementarity. Environmentally sustainable acquisitions are associated with happiness and satisfaction, health, and consumer loyalty. And brands and companies should take into account that cultural values of life are fast-changing, and this applies to corporate culture as well. Thankfully, ethical wholesale corporate gift suppliers make it easy for companies to make a good decision when it comes to their environmentally friendly branding strategy.
Starting With The Right Partnership
A partnership with B-Corp Certified manufacturers for small giveaways or bulk corporate gifts is the first step to giving gifts that never stops giving. A company with a B-Corp Certification has been evaluated to the highest international standards for sustainability and social responsibility.
Final Thoughts
A great corporate gift idea for employees is one that improves the workplace and retains the happiness and satisfaction of the employees.
Gifts are an important way for corporate organizations to interact with their employees. But given that the chain of ongoing global crises has left consumers socially conscious in more ways than ever, organizations must recognize this and incorporate sustainability in their business plan (which includes company gifting objectives), to ensure that they meet employee aspirations and expectations.
Gallant International Inc. is B-Corp Certified, using personalized custom wholesale products to conduct sustainable branding. Learn more here.
